Revenue: The income generated from sale of goods or services.
Cost of Goods Sold (COGS): The direct costs attributable to the production of the goods sold in a company.
Gross Margin: The difference between revenue and cost of goods sold divided by revenue.
Customer Acquisition Cost (CAC): the sum of all sales and marketing spending divided by the number of new customers in a given time period.
Burn Rate: The rate at which you are spending money.
Churn Rate: The percentage of service subscribers who discontinue their subscriptions within a period of time.
Rankings: How you rank compared to competitors, as judged by the audience.
Impressions and Clicks: The ratio at which impressions lead to clicks on your site.
Likes, Shares, and Comments: The amount of likes, shares, and comments that occur within a certain period of time.
Brand Mentions: The amount of times your brand is mentioned in a certain period of time.
Audience Size: The size of your audience.
Monthly Audience Growth Rate: The percent at which your audience grows per month.
Audience Engagement: The level at which your audience is engaged with your material.
Audience Conversion Rate (ACR): The percentage of your audience that turns into a paying customer.
Monthly Press mentions: The amount of times your company is mentioned in the press per month.
Cost of Goods Sold (COGS): The direct costs attributable to the production of the goods sold in a company.
Gross Margin: The difference between revenue and cost of goods sold divided by revenue.
Customer Acquisition Cost (CAC): the sum of all sales and marketing spending divided by the number of new customers in a given time period.
Burn Rate: The rate at which you are spending money.
Churn Rate: The percentage of service subscribers who discontinue their subscriptions within a period of time.
Rankings: How you rank compared to competitors, as judged by the audience.
Impressions and Clicks: The ratio at which impressions lead to clicks on your site.
Likes, Shares, and Comments: The amount of likes, shares, and comments that occur within a certain period of time.
Brand Mentions: The amount of times your brand is mentioned in a certain period of time.
Audience Size: The size of your audience.
Monthly Audience Growth Rate: The percent at which your audience grows per month.
Audience Engagement: The level at which your audience is engaged with your material.
Audience Conversion Rate (ACR): The percentage of your audience that turns into a paying customer.
Monthly Press mentions: The amount of times your company is mentioned in the press per month.